I recently visited National Stadium, the newest Major League Baseball stadium in the United States. I was there for the second game ever played in the fantastic stadium. I can tell you, Marl Lerner, owner of the Stadium, the team, and half of Washington, D.C. office space, knows how to make money.
The stadium is very family friendly. Ushers are polite, rowdy fans are immediately ousted, even smokers are told they have to leave the ballpark to smoke. There are literally dozens of restaurants around the park. Not just hot dog stands, every thing from salad bars to kosher food stands circle the stadium. All are just steps away from the field. Stepping out to grab a bite, you will never miss any action.
I think the key to Lerner's fortune has to be in the caps though. Every fan just has to buy a souvenir Nationals Cap. You figure it is the least you can do. Yet these caps, which are just regular cotton caps with the Nationals logo, cost twenty dollars each!! Think about how many thousands of fans come to the park during the season (with over one hundred games). If just half of them by a cap (which I am guessing wholesale for about $1), then the Nationals (A.K.A. Lerner) have just made a fortune.
Yet I do not begrudge Mr. Lerner for selling twenty dollar caps. Quite the contrary, I admire him. If you are serious about making money, follow the trail of the billionaires. The audacity to take something which you buy for one dollar and sell it for twenty is just the kind of attitude you need to make a fortune. Don't be timid. Timid people never make fortunes. Dare to be bold. You never know what people will be willing to spend money on.